BBC Halts AI Use in Doctor Who Promotions Following Fan Backlash

The British broadcaster received significant complaints from viewers, leading to the decision to cease generative AI experiments for the sci-fi series.

• BBC faced backlash after experimenting with generative AI for Doctor Who marketing emails and notifications.
• The marketing team used AI to draft promotional content in a small trial, aiming to highlight the series on BBC.
• Despite following editorial compliance processes, the final AI-generated content sparked viewer complaints.
• BBC has confirmed it has no plans to use generative AI for future Doctor Who promotions.
• The decision comes amidst a broader industry debate on the use of AI in TV production and promotion.

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