Overview

• BBC faced backlash after experimenting with generative AI for Doctor Who marketing emails and notifications.
• The marketing team used AI to draft promotional content in a small trial, aiming to highlight the series on BBC.
• Despite following editorial compliance processes, the final AI-generated content sparked viewer complaints.
• BBC has confirmed it has no plans to use generative AI for future Doctor Who promotions.
• The decision comes amidst a broader industry debate on the use of AI in TV production and promotion.