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BBC Ends Premium-Rate Phone Voting, Moves Strictly and Other Shows to Online-Only

BT's withdrawal of premium-rate lines prompted the move.

Overview

  • Strictly's 2025 series will be online-only, with the launch on 20 September and the first live show on 27 September.
  • Voting now requires logging into a BBC account through the show's website when lines open.
  • The BBC says the overwhelming majority of ballots in last year's Strictly were cast online, calling phone lines outdated and costly to run.
  • Eurovision in Basel earlier this year was the last major BBC broadcast to offer premium-rate phone voting after BT moved to end the service in 2025.
  • The broadcaster will air instructions to help viewers set up accounts, as Silver Voices and Age UK warn the change could exclude some older audiences.