BBC Edits Dragons' Den Episode Following Controversy Over ME Treatment Claims
A disclaimer was added to the episode after complaints about unfounded claims made by Acu Seeds entrepreneur Giselle Boxer.
- Giselle Boxer, a businesswoman from Sheffield, pitched her Acu Seeds product on Dragons' Den, claiming it aided her recovery from myalgic encephalomyelitis (ME).
- Following complaints about the promotion of unfounded claims, the BBC edited the episode to include a disclaimer stating that Acu Seeds are not intended as a cure for any medical condition.
- Action for ME, an advocacy group, expressed concern that the pitch suggested the product was responsible for Boxer's recovery and should therefore be considered an effective treatment.
- The episode, which originally aired on 18 January, was temporarily removed from iPlayer for review and editing.
- All six Dragons made an offer for the Acu Seeds product, a record achievement in the show's history.