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BBC Drama 'Men Up' Depicts First Clinical Trial of Viagra

While the characters are fictional, the drama is based on the real-life trial that took place in Swansea in 1994.

  • Men Up is a new feature-length drama set in Swansea in 1994 that stars Iwan Rheon, Steffan Rhodri, Phaldut Sharma, Paul Rhys and Mark Lewis Jones as a group of men who sign up for the first clinical trial of a revolutionary impotence drug that would become known as Viagra.
  • While the pill is real, the characters and their stories in the film are completely fictional.
  • The doctor in charge of their trial, Dr Dylan Pearce (Aneurin Barnard) is based on a real person – original trial doctor Dr David Price, who also worked as a medical consultant on the film.
  • The clinical trial took place in Swansea in 1994, at Morriston Hospital in the town. It was the first clinical trial of Viagra anywhere in the world.
  • Viagra – the brand name for the drug that is also known as Sildenafil – was patented in 1996, two years after the Welsh trial, and approved for use in erectile dysfunction in March 1998 in the US and later in the same year in the UK and Europe.
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