Overview
- The BBC confirmed the 12-person cast on Sunday, launching a six-episode celebrity run filmed across six weeks.
- Singer Alexandra Burke, actor Danny Miller, presenter Gethin Jones and Diversity’s Jordan Banjo headline the roster of well-known contestants.
- Celebrities will tackle weekly business tasks set by Lord Sugar to win a £100,000 donation to a charity of their choice.
- The boardroom moves to a London City skyscraper, giving the series a new setting for Lord Sugar’s final decisions.
- The series will air on BBC One and iPlayer later in 2026, with exact broadcast dates still to be announced.