Overview
- The BBC said it will show the Hindi celebrity edition on BBC Three and make it available on BBC iPlayer after its Prime Video run.
- The season features 20 well-known Indian contestants in a palace in Suryagarh, Rajasthan, with Karan Johar hosting and a 10 million rupee prize at stake.
- All3Media International licensed the series to the BBC, and its content chief Maartje Horchner called the Prime Video version an “incredible success” in India.
- The UK franchise remains a ratings draw, with the latest series peaking at 9.6 million viewers and new runs committed each year through at least 2030.
- Bringing an international edition onto BBC platforms reflects a growing pattern of streamers and broadcasters sharing proven formats and lets fans compare local twists on the same game.