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Bayern’s New Wiesn Jersey Draws Sharp Fan Backlash

Fan anger over the colourful, floral design highlights a clash between the club’s Oktoberfest branding and supporter taste ahead of its one planned match appearance.

Overview

  • The club officially unveiled the Wiesn special jersey on Monday, September 14, and the team’s Instagram post drew predominantly negative comments from supporters.
  • The kit, produced with adidas, features a colourful floral pattern, a bespoke FC Bayern Wiesn emblem, the Oktoberfest logo in the neck and was photographed at Munich sites including Hackerbrücke and the Bavaria statue.
  • Bayern will wear the jersey once in the Bundesliga home game against Union Berlin on Friday, September 18, and the international break means it will be the team’s sole Wiesn appearance during Oktoberfest.
  • Criticism focused on the unusual, colourful look with fans calling it a 'designer failure' and 'schrott' and saying many will not buy it, though a smaller number of supporters voiced approval.
  • The club has issued Wiesn kits before as limited festival merchandise, and journalists say this edition risks becoming one of the most disputed Bayern special jerseys with potential effects on match‑day atmosphere and merchandise demand.