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Bayern Names Rouven Kasper to Lead Marketing and Sales Starting January 2026

Bayern fills the seat vacated by finance chief Michael Diederich to sharpen its commercial and international push.

Overview

  • The 43-year-old will join as board member for Marketing and Sales on 1 January 2026, the club announced.
  • He departs VfB Stuttgart after an early release from a contract running to 2028, with no details given on any compensation.
  • His remit includes marketing, sales and internationalization, drawing on his prior Bayern role overseeing Asia-Pacific operations.
  • The move follows Michael Diederich’s departure at the end of September for Deutsche Bank and restores Bayern’s board to three members.
  • Bayern’s Herbert Hainer and VfB’s Dietmar Allgaier cited constructive talks, and Stuttgart’s supervisory board was informed of the decision.