Overview

• Chief executive Jan-Christian Dreesen confirmed Bayern will convert its Visit Rwanda sponsorship into a three-year talent programme at the FC Bayern Academy in Kigali.
• The agreement with the Rwanda Development Board channels club resources into football training and social outreach programmes in Rwanda’s capital.
• The move follows fan banners protesting the Rwanda deal and a February letter from DR Congo’s foreign minister denouncing alleged support for M23 rebels.
• Bayern has not specified when Visit Rwanda branding will be fully removed, and the logo remains visible on parts of the club’s official website.
• Rwanda launched its European football sponsorships with Arsenal in 2018 and has since extended deals to Paris Saint-Germain, Atletico Madrid and now Bayern as part of its tourism and investment strategy.