Overview

• The seven-year deal makes Emirates a platinum-level partner through the 2031/32 season in a contract estimated at €5 million per year.
• Emirates will gain stadium perimeter advertising rights and conduct co-branded digital and social media activations.
• Deutsche Telekom remains Bayern’s principal jersey sponsor with a contract extending through 2032 and annual payments up to €65 million.
• Club member Michael Ott has publicly condemned the partnership over human rights concerns in the United Arab Emirates.
• The agreement could also allow Bayern to use Emirates aircraft for long-haul team travel to the Middle East and Asia.