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Bayern Munich Names Rouven Kasper to Executive Board for Marketing and Sales, Effective Jan. 1, 2026

The appointment fills a vacant marketing and sales seat to accelerate Bayern’s international commercial growth.

Overview

  • FC Bayern confirmed that Rouven Kasper, 43, will join as board member responsible for marketing and sales starting January 1, 2026.
  • Dietmar Allgaier said Stuttgart’s supervisory board agreed to Kasper’s request to move, crediting him with major off‑field progress at VfB.
  • Club president Herbert Hainer welcomed the hire and said the supervisory board views Kasper as the right fit for Bayern’s commercial ambitions.
  • Kasper previously led Bayern’s Asia operations and helped establish the Shanghai office before guiding Stuttgart’s partnerships with Porsche and Mercedes‑Benz and stadium hospitality upgrades.
  • Financial terms were not disclosed, and the move follows recent board changes at Bayern after Michael Diederich stepped down in September.