Overview

• The club announced the extension at the Allianz Arena before the Bundesliga season opener against RB Leipzig.
• Deutsche Telekom remains Bayern’s main and kit sponsor under a contract now running through 2032, replacing a deal that had been set to end in 2027.
• Industry reporting places the new payment at over €60 million per season including performance components, up from roughly €50 million previously.
• Bayern also has a premium partnership with Emirates through 2032 that is reported to be worth about €5 million per year.
• Telekom has partnered with Bayern since 2002, and leaders from both sides highlighted stability and shared success, with recent context including Bayern’s 2023 split with Qatar Airways after fan protests.