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2h ago

Bayern Hires VfB’s Rouven Kasper to Lead Marketing and Sales From January 2026

The move signals a pivot toward commercial expansion through internationalization.

War bereits beim FCB tätig: Sportökonom Rouven Kasper
Rouven Casper stellte erst vor kurzem den neuen Markenauftritt des VfB Stuttgart vor.
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Overview

  • FC Bayern confirmed Rouven Kasper will join as board member for marketing and sales on 1 January 2026 with responsibility for marketing, sales and internationalization.
  • Finance director Michael Diederich leaves at the end of September to take a role at Deutsche Bank, with CEO Jan-Christian Dreesen covering finance duties until a successor is named.
  • VfB Stuttgart agreed to an early termination of Kasper’s contract, which ran until 2028, and neither club disclosed any compensation details.
  • Bayern president Herbert Hainer and VfB president Dietmar Allgaier held high-level talks before the agreement, and both clubs described the discussions as constructive.
  • Kasper previously led Bayern’s Asia operations, including opening a Shanghai office, and at VfB he advanced internationalization and helped integrate Porsche as an investor.