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Bayern CEO Says Club Can Afford Any Transfer, Stresses Spending Discipline

He cites Premier League media wealth as a pressure point, prioritizing growth in sponsorship income.

Overview

  • Jan-Christian Dreesen said Bayern can pay for any desired signing and intends to do so without bank borrowing.
  • He highlighted an excellent capital ratio and framed cost control as essential to long-term competitiveness.
  • Recent targets chose England, with Florian Wirtz moving to Liverpool and Nick Woltemade also opting for the Premier League.
  • Bayern ranks among Europe’s top three for marketing and sponsorship revenue but aims to increase these streams to keep pace.
  • A Harry Kane contract extension will be addressed at the appropriate time, with Dreesen saying the striker feels very comfortable and is improving year over year.