Overview
- Coates was introduced in San Francisco with assistant Gemma Davies, outlining a possession-based approach that empowers players to make decisions on the field.
- CEO Kay Cossington hailed Coates as a “unicorn” hire and underscored the priority of appointing a pro-licensed female coach, with Coates now one of five women leading NWSL teams.
- The club held the event aboard the Klamath with Treasure Island in view, as a new training facility there progresses and local reporting notes speculation about a future move to San Francisco.
- Bay FC is coming off a 4-8-14 season with the NWSL’s fewest goals, following Albertin Montoya’s resignation after an external review cleared him of bullying allegations but flagged communication issues.
- Roster decisions are still pending, with notable free agents including Kiki Pickett and Rachel Hill, as Cossington signals a multi-year build and a front-office refresh around a defined playing identity.