Overview

• Lisa Catalano bought rotating digital billboard slots along Highway 101 between San Francisco and Santa Clara to direct suitors to her site.
• She optimized eight‑second ads for morning and evening commutes to maximize exposure to local drivers.
• MarryLisa.com outlines her non‑negotiables, includes testimonials and photos, and accepts applications that she screens for safety.
• The campaign has expanded beyond billboards with San Francisco taxi‑top ads and printed handouts.
• Catalano says the effort is pricey and self‑funded, traffic and applications have surged through TikTok virality, the ads remain active, and she has begun lining up dates.