Overview

• Lisa Catalano rented roughly a dozen billboards along a 50‑mile stretch of Highway 101 between San Francisco and Santa Clara directing suitors to MarryLisa.com.
• She shared analytics showing more than 27,000 unique visitors and 127,000 page views to the site in a single day, resulting in about 350 applications that fit her criteria.
• Interest now extends beyond the Bay Area to applicants across the U.S. and overseas, including Brazil, though many submissions fall outside her preferences on age or commitment to marriage and children.
• Catalano says the campaign is self-funded, plans to publish a cost breakdown after it concludes, and is considering expanding placements such as taxi‑top ads.
• The application collects biographical details, open‑ended responses and photos, and it allows third‑party referrals to nominate eligible bachelors.