Overview

• Lisa Catalano, 42, built MarryLisa.com and is promoting it on multiple digital billboards along Highway 101 between San Francisco and Santa Clara.
• The effort has drawn thousands of visits and multiple applications, boosted by TikTok visibility and widespread news coverage.
• Catalano is screening messages for safety, has optimized eight-second billboard rotations for commute hours, and treats the campaign like a part-time job.
• She also bought San Francisco taxi-top ads and is keeping the campaign active without a set end date as she prepares to schedule dates.
• The ads are self-funded with undisclosed costs and dynamic pricing, and her stated non‑negotiables include alignment on religion and politics, a healthy lifestyle, monogamy, and no criminal record.