Overview

• EA and Battlefield Studios released a live-action launch ad that opens with Zac Efron, Jimmy Butler, Morgan Wallen, and Paddy Pimblett, who are instantly killed before unnamed soldiers take over.
• Reporters and fans widely interpret the celebrity fake-out as a pointed nod at Call of Duty’s reliance on star-powered marketing and crossover operator skins.
• Design leaders have reiterated that Battlefield 6 will keep skins and presentation authentic and avoid out-of-place celebrity or brand crossovers.
• The trailer uses The Smashing Pumpkins’ “Bullet With Butterfly Wings,” a song previously featured in a Call of Duty reveal, further inviting comparisons.
• Battlefield 6 launches October 10 on PS5, Xbox Series X|S, and PC, with preloading reported to begin October 6.