Overview

• EA’s official live-action launch trailer briefly features Zac Efron, Jimmy Butler, Morgan Wallen, and Paddy Pimblett before a missile wipes them out and nameless soldiers take over.
• Media and fans widely interpret the gag as a pointed reference to Call of Duty’s celebrity-centric marketing and crossover skins, with the ad using Smashing Pumpkins’ Bullet With Butterfly Wings previously heard in CoD promotions.
• Developers have reiterated a focus on authenticity and soldier-first presentation, with leaders including design director Shashank Uchil and producer Alexia Christofi rejecting out-of-place celebrity or branded operators.
• The spot arrives after a well-received open beta and as Activision reverses course on carrying Black Ops 6 operator skins into Black Ops 7 following community pushback.
• Battlefield 6 launches October 10 on PS5, Xbox Series X|S, and PC, with preloading scheduled for October 6.