Overview

• The live‑action spot opens with Zac Efron, Jimmy Butler, Morgan Wallen and Paddy Pimblett before a rocket wipes them out, followed by the “Who was that?” — “Doesn’t matter” exchange.
• Press and players interpret the stunt as a wink at Call of Duty’s celebrity‑heavy marketing and crossover skins, underscored by the use of Smashing Pumpkins’ Bullet With Butterfly Wings, a track previously used in CoD promotion.
• Battlefield Studios has reiterated a grounded, class‑based focus and an avoidance of out‑of‑place operator cosmetics, a position stated publicly by design leadership.
• The positioning lands as Activision removes operator skins from Black Ops 7’s Carry Forward after backlash over Black Ops 6 cosmetics, framing a sharper rivalry between the franchises.
• Battlefield 6 launches October 10 on PS5, Xbox Series X|S and PC with preloads from October 6, setting up a head‑to‑head marketing stretch before Black Ops 7’s November 14 release.