Overview

• The new trailer briefly features Zac Efron, Jimmy Butler, Morgan Wallen, and Paddy Pimblett before a rocket strike wipes them out within seconds.
• After the explosion, regular soldiers take over with the exchange “Who was that?” “Doesn’t matter,” underscoring the pivot to authenticity.
• Coverage frames the ad as a playful swipe at Call of Duty’s celebrity-heavy live-action spots and crossover-driven cosmetics.
• Battlefield Studios says Battlefield 6 will avoid celebrity-style skins, aligning with its push for a more grounded aesthetic.
• EA says Battlefield 6 launches October 10 with pre-loading from October 6 on PS5, Xbox Series X|S, and PC, as Activision adjusts plans by canceling collaborations and pausing carry-forward skins into Black Ops 7.