Overview
- EA’s Rebecka Coutaz told the BBC that Battlefield 6 contains no generative AI–created assets at launch.
- She said teams used generative AI only in the game’s earliest planning to create “more time and more space to be creative,” calling the tech “very seducing.”
- Design director Fasahat “Fas” Salim said genAI is not something to fear and described ongoing work to incorporate it productively into future workflows.
- Coverage from GamesRadar and the Financial Times notes EA’s $55 billion buyout and roughly $20 billion debt, with investors reportedly eyeing AI to accelerate development and cut costs.
- Battlefield 6 released on October 10 for PS5, Xbox Series X|S, and PC, arriving a few weeks before Call of Duty: Black Ops 7.