Overview

• Bath & Body Works and Disney Consumer Products collaborated on a new line centered on the Evil Queen and Maleficent following the success of the spring Princess collection.
• Each signature scent blends three key notes (Evil Queen: Dark Red Apple, Wicked Pear, Vanilla Suede; Maleficent: Sinister Plum, Midnight Berries, Mystical Woods) to evoke immersive storytelling.
• The assortment spans 39 SKUs across fine fragrance mist, body care, candles, home decor and novelty accessories designed to appeal to both everyday shoppers and collectors.
• Price points range from $1.95 to $79.95, positioning products for both entry-level purchases and premium gifting.
• The staged rollout leverages loyalty-member early access and seasonal timing to build buzz and drive demand ahead of the Halloween season.