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Basque University Rebrands as EHU, Retiring Dual Acronym

The institution modernizes its visual identity with Eduardo Chillida’s emblem, a unified color palette, and simplified branding to enhance clarity and digital presence.

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La Universidad del País Vasco-Euskal Herriko Unibertsitatea.

Overview

  • The Universidad del Vasco-Euskal Herriko Unibertsitatea will exclusively use the acronym EHU, retiring UPV from its branding to reduce confusion with Valencia’s UPV.
  • Eduardo Chillida’s emblem will remain the central visual element of the university’s identity, emphasizing its cultural significance in the Basque Country.
  • A coordinated corporate color palette will be introduced to complement the logo and strengthen brand cohesion.
  • The rebranding aims to modernize the university’s image, improve academic indexing, and align with digital and typographic best practices.
  • The updated branding will be formally unveiled at a presentation in June at Chillida Leku.