Overview
- The Universidad del Vasco-Euskal Herriko Unibertsitatea will exclusively use the acronym EHU, retiring UPV from its branding to reduce confusion with Valencia’s UPV.
- Eduardo Chillida’s emblem will remain the central visual element of the university’s identity, emphasizing its cultural significance in the Basque Country.
- A coordinated corporate color palette will be introduced to complement the logo and strengthen brand cohesion.
- The rebranding aims to modernize the university’s image, improve academic indexing, and align with digital and typographic best practices.
- The updated branding will be formally unveiled at a presentation in June at Chillida Leku.