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Basingstoke Town Launches Seat Belt-Themed Kits to Promote Road Safety

The non-league club's campaign, backed by Ian Wright and the AA Charitable Trust, highlights the importance of seat belt use among young drivers and passengers.

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Overview

  • Basingstoke Town will wear one-off kits featuring a seat belt motif during their April 26 home match against Merthyr Town at Winklebury Football Complex.
  • The campaign is organized by the AA Charitable Trust, with 'Buckle Up' messaging displayed on stadium boards, napkins, flags, and beermats.
  • Former England striker Ian Wright supports the initiative, emphasizing that wearing a seat belt reduces the risk of death in a crash by 50%.
  • AA Charitable Trust data reveals that 43% of passengers aged 17–29 and 29% of young drivers killed in crashes from 2019–2023 were not wearing seat belts.
  • The trust advocates for stricter penalties, including six penalty points for new drivers caught unbelted, to encourage compliance and save lives.