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Barstool Sports CEO Erika Ayers Badan Resigns

Under her leadership, the company's revenue grew by over 5,000% and expanded into new business areas.

  • Erika Ayers Badan, CEO of Barstool Sports, announced her resignation after leading the company since 2016.
  • During her tenure, Barstool's revenue grew by over 5,000%, and the company expanded its business beyond blogging, entering into partnerships with brands and entering the sports betting industry.
  • Barstool was acquired by Penn Entertainment in 2020, which bought a 36% stake for $163 million, and then the remaining stake in 2023 for $388 million.
  • In August 2023, Penn sold Barstool back to its founder, Dave Portnoy, for $1, and announced a $1.5 billion deal with ESPN to license its brand for sports betting products.
  • Ayers Badan has not announced her future plans, but stated she feels the work she came to do at Barstool is done.
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