Overview

• Barry Sanders announced on social media that he has ended his long-standing relationship with EA Sports, ceasing the use of his name and likeness in Madden games.
• The decision is likely to affect the upcoming Madden 25 release and other future EA Sports titles, including the anticipated College Football 25 game.
• Sanders did not provide specific reasons for his decision to discontinue the partnership.
• As a former cover athlete for Madden 25 in 2013, Sanders has been a significant figure in the franchise's history.
• The Madden Ultimate Team mode, where Sanders has been featured prominently, generates significant revenue for EA Sports.