Barry Sanders Ends Partnership with EA Sports Madden Franchise

The NFL Hall of Famer will no longer allow his likeness to be used in the popular Madden video game series, impacting future releases.

Barry Sanders announced on social media that he has ended his long-standing relationship with EA Sports, ceasing the use of his name and likeness in Madden games.
The decision is likely to affect the upcoming Madden 25 release and other future EA Sports titles, including the anticipated College Football 25 game.
Sanders did not provide specific reasons for his decision to discontinue the partnership.
As a former cover athlete for Madden 25 in 2013, Sanders has been a significant figure in the franchise's history.
The Madden Ultimate Team mode, where Sanders has been featured prominently, generates significant revenue for EA Sports.