Overview

• New roundups highlight budget picks such as Matalan’s £35 utility style, Tesco F&F’s £39.50 cord-collar jacket and H&M’s £37.99 canvas option, with several sizes moving quickly.
• Multiple styles at Marks & Spencer are described as going viral on TikTok, though they are not yet available to buy online.
• The look now spans price points from roughly £37.99 to £199, with options across H&M, New Look, Mango, Uniqlo, John Lewis, COS and Barbour.
• Coverage credits TikTok and LTK posts with accelerating visibility and purchases, contributing to rapid sell-through of popular high-street pieces.
• Runway and street-style exposure, including Copenhagen Fashion Week, has reinforced the nostalgia-utility appeal with details like corduroy collars, utility pockets and midi lengths.