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Barcelona XRLAB Opens as Flagship Extended Reality Hub at Palo Alto

The 2,000-square-meter innovation center combines cutting-edge immersive technology, coworking spaces, and training programs to advance the city's audiovisual sector.

Vistas de los jardines Remedios Varo y del recinto de Palo Alto,.
Una de las salas de realidad virtual en el equipamiento 'Barcelona XRLAB'

Overview

  • Barcelona XRLAB, located in the historic Palo Alto complex in Poblenou, officially opened on May 22, 2025, as the city's first 'polo de actividad económica.'
  • The hub spans 2,000 square meters and features advanced XR labs, including metaverse rooms, immersive projection spaces, and a 3D photogrammetry studio for audiovisual experimentation.
  • A public-private partnership between Barcelona Activa and firms like Lavinia, MagmaCultura, and Artsmediatech funded the €6.4 million renovation, with additional private contributions for technology.
  • The facility includes an 80-seat coworking area at 60% occupancy, hosting 190 professionals, alongside public events and continuous training programs targeting creative industry trends.
  • Mayor Jaume Collboni inaugurated the hub, emphasizing its role as a catalyst for innovation and announcing plans for similar hubs in circular economy and urban technology later in 2025.