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Barcelona Unveils Ed SheeranPlay’ Shirt for El Clásico in Spotify Kit Series

The Spotify partnership advances Barcelona’s artist-led kit program featuring a limited ‘Play’ logo outing on 19 October with a follow-up on 26 October.

Overview

  • FC Barcelona officially revealed special edition shirts featuring Ed Sheeran’s ‘Play’ emblem in a club announcement on October 14.
  • The logo will debut in the women’s match against Granada CF on October 19 before returning for the men’s El Clásico at the Santiago Bernabéu on October 26.
  • The club says this marks the seventh Spotify-driven logo change on the shirt and the first featuring a male solo pop musician.
  • Barcelona frames the collaboration as a cultural link between music and football, emphasizing the unifying power of music and Sheeran’s ties to the city.
  • Previous iterations of the artist swap included Drake, Rosalía, The Rolling Stones, Karol G, Coldplay, and Travis Scott.