Barcelona Signs Record $1.8 Billion Deal with Nike

The new agreement aims to alleviate financial pressures but still falls short of resolving all registration issues.

Barcelona's new deal with Nike is valued at $1.8 billion over 14 years, potentially making it the largest sponsorship deal in soccer history.
Despite the significant financial boost, the deal will not fully resolve the club's player registration challenges under Financial Fair Play rules.
The agreement includes a $10.7 million signing bonus and is expected to enhance Barcelona's retail and merchandising operations.
Barcelona President Joan Laporta stated that the club remains €35 million short of meeting its immediate financial obligations.
The club needs additional revenue or player sales to register recent signings Dani Olmo, Pau Victor, and Andreas Christensen for the season.