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Barcelona Metro Launches Bus Campaign to Combat Gender Harassment

Using bus wraps on 45 vehicles across 16 lines, the campaign enlists riders to deter lewd glances, comments or unwanted touching

Dos mujeres bajan de un bus nocturno del AMB
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Overview

  • The Área Metropolitana de Barcelona unveiled Som L.A.G.E.N.T. del Bus on June 17, 2025 to fight machista abuse on metropolitan bus lines.
  • Visual vinyl advertising has been installed on 45 buses spanning 16 routes to urge passenger intervention from June through October.
  • The initiative targets low-level harassment that often goes unreported, including inappropriate looks, comments and physical contact.
  • Nearly 50% of women report feeling on alert while using public transportation in the Barcelona metropolitan area, with 13.7% describing direct insecurity.
  • The campaign builds on earlier safety measures such as on-demand nighttime bus stops in 16 NitBus lines and expanded CCTV coverage.