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Barcelona Extends Spotify Shirt Deal to 2030, Camp Nou Naming Rights to 2034

Key cash flows depend on the stadium hitting the 90% occupancy trigger set in the pre‑existing contract.

Overview

  • Barcelona confirmed Spotify will remain the main sponsor on match and training kits through 2030, with stadium naming rights extended to 2034.
  • Cadena SER reports the kit package will pay €65m per season for the main shirt plus €10m for training wear from 2026 to 2030.
  • Under the naming-rights terms reported by Spanish media, payments are around €5m per year until Camp Nou operates at 90% capacity, rising to €20m once that threshold is reached.
  • The extension largely follows an option embedded in the original 2022 agreement rather than a newly negotiated deal, according to Cadena SER.
  • The expanded terms take effect at the end of this season, and some outlets estimate the total package through 2034 at about €460m, a figure the club has not officially confirmed.