Overview

• FC Barcelona and Midea signed the agreement on September 2 at Spotify Camp Nou, with Lewis Fu and Rafael Yuste as signatories.
• Midea branding will feature on the sleeve of all match shirts and on training wear from the 2026/27 season, replacing Ambilight.
• The contract spans five seasons through 2030/31 under the club’s designation of Midea as a main partner.
• Media reports place the deal at roughly €12 million per year, about €60 million in total, with financial terms not itemized in the club’s announcement.
• The move builds on Barcelona’s recent commercial steps, including a renegotiated Nike kit deal and a separate DR Congo sleeve and training agreement that has faced human-rights criticism.