Barcelona Candidate Marc Ciria Details Plan to Bring Messi Back as Strategic Partner
Ciria portrays Messi as a revenue driver, with the idea still contingent on his Inter Miami deal as well as Barça approval.
Overview
- Ciria says Barcelona generates about €994 million and argues the club should be near €1.2 billion after inflation, placing Messi at the center of closing the gap.
- He outlines Messi as a strategic partner across institutional and commercial areas rather than promising an on-field return.
- He states any decision on a playing comeback would be made by the club’s sporting leadership in consultation with Messi.
- Messi is under contract with Inter Miami through the 2028 MLS season, which poses a significant constraint on timing.
- Ciria’s Moviment 42 campaign leans on his finance background to challenge Joan Laporta for the 2026 presidency, with no agreement in place with Messi.