Overview
- Hundreds of visitors lined up at the Barcelona pavilion during the Guadalajara International Book Fair to take part in the Sant Jordi celebration.
- Barcelona writers signed books as readers received a rose with purchases and posed for selfies at the tables.
- On-the-ground reports said 10,000 books were available and 3,000 roses were handed out during the activation.
- Author Màrius Serra explained the tradition and delivered a pregón drawn from his novel La novel·la de Sant Jordi.
- The program carried the theme “Vindran les flors,” linked to Mercè Rodoreda, with media highlighting personal moments such as a couple returning to the fair for wedding photos.