Overview
- The club and Nike publicly revealed the third kit on Wednesday, August 12, 2026, and put it on sale the same day through FC Barcelona and Nike stores with wider retailer availability set for August 17.
- The shirt uses two green tones called 'frost' and 'cactus dust' separated by a zigzag, a jacquard weave and Nike Aero‑FIT panels designed to improve airflow and keep players cool.
- Sponsor placement is clearly defined: Spotify sits at the chest, Nike at the upper right, Fundació Barça on the back, Midea appears on the men’s sleeve and BIMBO appears on the women’s sleeve.
- The launch is backed by a campaign titled 'Antes que jugadores, culers' that includes an audiovisual piece referencing the club anthem and emphasizes players who grew up as Barça fans and La Masia graduates.
- The staged rollout — club and Nike first, mass retail from August 17 — follows common merchandising strategy and highlights growing commercial attention to the women’s team through a distinct sleeve sponsor.