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Barbour Unveils 2025 Christmas Ad Starring Wallace & Gromit and the ‘Gift‑o‑matic’

Barbour links the festive film to an Oxfam fundraiser through limited re-loved jackets.

Overview

  • Aardman produced the spot in its signature stop-motion style, showcasing Barbour’s Winterberry tartan throughout.
  • The story centers on Wallace’s Gift‑o‑matic invention and a comic mishap during the friends’ gift exchange.
  • Barbour will release a limited run of re-loved wax jackets inspired by the characters, with all proceeds donated to Oxfam.
  • Jackets will be available in selected Oxfam shops and through an online auction, extending the campaign’s charity focus.
  • Barbour’s Paul Wilkinson and creator Nick Park framed the collaboration as a natural fit built on heritage, craftsmanship and warmth, following last year’s Shaun the Sheep partnership.