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Barbour Debuts Wallace & Gromit Christmas Ad Featuring Aardman Stop-Motion

Sales of limited re-loved jackets tied to the campaign will raise money for Oxfam.

Overview

  • The short film introduces Wallace’s “Gift-o-matic,” a present-wrapping contraption that misfires for a comic set piece.
  • The spot showcases Barbour’s Winterberry tartan, including matching scarves exchanged by the duo.
  • Aardman produced the ad in its signature stop-motion style, continuing the brands’ festive collaborations after Shaun the Sheep.
  • Barbour will release a limited run of re-loved, Wallace & Gromit–inspired wax jackets, with all proceeds donated to Oxfam.
  • Selected jackets will be available in Oxfam stores, with remaining pieces offered through an online auction.