Overview
- Mattel launched a Barbie Signature edition inspired by the La Llorona legend, and online preorders through Mattel Creations, El Palacio de Hierro and Amazon México sold out within minutes.
- The official price was MXN 2,999 with a Barbie Club 59 member price near MXN 2,400, and an international listing around $110.
- Mattel and retail partners have not announced a restock date, and waitlist or notification systems are in place for potential future availability.
- The design features white lace with blue water tones and tear motifs, created by Javi Meabe with packaging by Charis Ceniseroz, and the set includes a certificate of authenticity and a display base.
- Resale listings already top MXN 9,000 on marketplaces, reflecting strong demand as Mattel leans into premium, culturally themed collector pieces.