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BarbieTF1 Free-to-Air Premiere Leads Night With 2.75 Million Viewers

The broadcast drew a 16.5% share with a standout 34.5% on commercial women under 50, renewing attention to the film’s contested feminist message.

Overview

  • TF1’s first free-to-air showing of Greta Gerwig’s film attracted 2.75 million viewers, narrowly edging France 3 and France 2 in prime time, according to Médiamétrie.
  • On the key FRDA-50 commercial target, TF1 captured a 34.5% share, reflecting the title’s strong pull among female audiences.
  • Le Parisien notes the movie’s particular resonance with girls aged roughly 11 to 16, highlighting its teen appeal on broadcast.
  • Télérama’s republished analysis underscores continuing disagreement over the film’s feminist framing and its ties to Mattel’s corporate interests.
  • Coverage also revisits prior flashpoints, including bans in Algeria, Lebanon and Kuwait, and the Noisy-le-Sec screening’s cancellation before a later showing and community debate.