'Barbie' Movie Grosses Nearly $1.5 Billion

Greta Gerwig's Subversive Take on Mattel's Iconic Doll Proves a Blockbuster Success

Greta Gerwig's 'Barbie' movie, a subversive and successful take on the Mattel toy franchise, grosses nearly $1.5 billion.
Gerwig and co-writer Noah Baumbach developed a 'seriously wacky script' during the 2020 lockdown, initially doubting it would ever be made.
Warner Bros. and Mattel supported the project, leading to the assembly of a 'dream team' of collaborators for the film's production.
The film explores the cultural significance of Barbie and our relationship with dolls, slipping these ideas into a major-studio movie.
Despite the challenges of shooting in a predominantly pink set, cinematographer Rodrigo Prieto embraced the opportunity to make up new rules along the way.