Barbie Movie Drains Global Supply of Pink Paint

The upcoming "Barbie" movie featured excessive amounts of fluorescent pink in set design, causing a worldwide shortage of the shade.
Director Greta Gerwig wanted an intense, surreal pink palette reminiscent of memories from childhood.
The production team studied a Barbie Dreamhouse for inspiration and used Palm Springs midcentury modernism in their designs.
Over 100 shades of pink were considered before 10 were chosen for the film.
Supply chain issues and a deep freeze in Texas contributed to the shortage.