Barbie Goes High-Tech With Xbox Collaboration
- Barbie's iconic pink Corvette and Ken's Hummer EV will be featured as downloadable vehicles in the Forza Horizon 5 video game.
- Xbox is giving away limited-edition Barbie-themed accessories like Wireless Controller faceplates and an Xbox Series S console built into a replica of Barbie's DreamHouse.
- Players of Forza Horizon 5 can now drive Barbie's electric Corvette and Ken's electric Hummer in the game.
- Xbox and Mattel have partnered on several cross-promotional campaigns ahead of the new Barbie movie's release next summer.
- An international sweepstakes will give away Xbox-themed Barbie dolls and Xbox gaming gear.