'Barbie' Film Breaks Box Office Records, Now Available for Streaming

Greta Gerwig's Approach Initially Met with Skepticism, Mattel Plans Cinematic Universe Following Success

Greta Gerwig's 'Barbie' film, starring Margot Robbie and Ryan Gosling, has become a cultural phenomenon, breaking box office records and earning over $1.4 billion globally.
The film is now available for streaming on Max, with bonus features and an American Sign Language version.
Gerwig revealed that the film's backers were initially skeptical about her approach due to Todd Haynes' controversial use of Barbie dolls in his 1987 short film 'Superstar'.
Gerwig and co-writer Noah Baumbach wrote the film with Gosling in mind for the role of Ken, and Gosling contributed ideas for his character, including a dance duet with his mink coat.
Following the success of 'Barbie', Mattel is reportedly planning a cinematic universe featuring its most iconic toys and brands, with an American Girl Dolls film announced as the next major project.