Overview

• Greta Gerwig’s 2023 comedy was added to both Netflix and Amazon Prime Video on August 12 without any extra rental fees.
• The dual rollout follows the expiration of RTL+’s exclusive streaming window earlier in 2025.
• Subscribers propelled Barbie to the top of Netflix’s charts within hours of its release.
• A free-to-air premiere on RTL is scheduled for August 31 in Cologne after its subscription run.
• Mattel and Illumination are reported to be developing an animated Barbie project following the live-action success.