Barbara Palvin and Dylan Sprouse Star in Express' New 'Dress to Express' Campaign

The couple collaborates with Dylan's twin brother, Cole Sprouse, to showcase Express' Spring 2025 collection celebrating confidence and individuality.

• Express' 'Dress to Express' Spring 2025 campaign highlights self-expression and confidence through fashion, featuring Barbara Palvin and Dylan Sprouse as lead models.
• The campaign was photographed by Dylan's twin brother, Cole Sprouse, marking a family collaboration that brought a dynamic and lighthearted energy to the project.
• The collection includes versatile, comfortable pieces designed for day-to-night wear, with Palvin and Dylan showcasing their personal styles in curated edits available online and in stores.
• Express, under new ownership after its 2024 bankruptcy rescue, is relaunching its brand identity with this campaign and plans integrated media activations through April.
• The couple praised the campaign's authenticity and creativity, with Palvin emphasizing the collection's blend of comfort and style and Dylan appreciating its practicality and modern design.

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