Overview

• The prime-time series will air on Friday nights beginning in January and run for four to five episodes.
• The new show takes over the Friday slot from The Voice Kids and relocates Antonella Clerici’s program to Saturday.
• Meetings with Fremantle’s CEO and Rai prime-time entertainment director Williams Di Liberatore produced enthusiastic endorsements of D’Urso’s track record in audience share and advertising.
• D’Urso ends her two-year break after her 2023 exit from Mediaset, having studied in London and deliberately avoided public speculation.
• The series promises a bespoke “emotainment” format combining emotional storytelling with popular appeal to attract both audiences and advertisers.