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Barbara D’Urso Returns to Rai 1 Friday Nights With Emotainment Series

Launching in January with four to five episodes, the series replaces The Voice Kids on Friday nights, prompting Antonella Clerici’s move to Saturday.

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Overview

  • The prime-time series will air on Friday nights beginning in January and run for four to five episodes.
  • The new show takes over the Friday slot from The Voice Kids and relocates Antonella Clerici’s program to Saturday.
  • Meetings with Fremantle’s CEO and Rai prime-time entertainment director Williams Di Liberatore produced enthusiastic endorsements of D’Urso’s track record in audience share and advertising.
  • D’Urso ends her two-year break after her 2023 exit from Mediaset, having studied in London and deliberately avoided public speculation.
  • The series promises a bespoke “emotainment” format combining emotional storytelling with popular appeal to attract both audiences and advertisers.