Overview
- Wall Street banks, led by Morgan Stanley, sold $5.5 billion of debt tied to Elon Musk's $44 billion acquisition of X (formerly Twitter) in 2022.
- The debt was sold at 97 cents on the dollar, higher than initial projections of 90-95 cents, offering investors an 11% yield.
- This marks the second attempt to sell the debt after an earlier effort in 2022 failed due to low bids and advertiser losses on the platform.
- Investor interest surged following X's improved financials, including $1.2 billion in adjusted EBITDA in 2024, and Musk's growing influence as a close aide to President Trump.
- Key advertisers like Disney and Apple have returned or are in talks to resume spending on X, signaling renewed confidence in the platform's revenue potential.